THE ROLE OF LANGUAGE EDUCATION IN ENHANCING TOURISM COMMUNICATION

Abstract

The research emphasizes the importance of language education in improving communication within the tourism sector. It highlights how language education provides the necessary linguistic skills for everyone to enable smooth communication, encourage cultural exchange, and demonstrate the attractiveness of tourist destinations. With globalization encouraging increased interaction among various cultures, effective communication skills, especially in foreign languages, have become a must in the tourism industry. This study uses Mix-method research to explore the important role of language education in improving communication within the tourism sector. The questionnaire will consist of Likert scale questions and open-ended questions that allow participants to share their experiences and perceptions regarding the importance of language education in the tourism sector. Through thematic analysis, this study will contribute to a deeper understanding of the complex interactions between communications, tourism, language education, and speaking proficiency, offering practical implications for stakeholders in this domain. By underscoring the importance of effective communication in tourism and the contribution of language education to achieving this goal, this research advances our understanding of how language proficiency can enrich the overall tourism experience and foster sustainable tourism development.