The Role of Social Media in Tourist Destination Promotion during the Eid Holiday

Abstract

Social media has emerged as a highly influential tool for disseminating information. This study aims to understand the role of social media in promoting tourist attractions during the Eid holiday period. This research employs a descriptive quantitative approach. Data will be collected through Likert-scale questionnaires distributed to respondents. The questionnaire will explore their perceptions regarding the influence of social media on their choice of tourist attractions during Eid. The findings of this study are expected to offer valuable insights into the effectiveness of tourism promotion via social media platforms, particularly during the Eid holiday period.