THE IMPACT OF SOCIAL MEDIA INSTAGRAM ON DOMESTIC TOURISM’ INTEREST IN VISITING TAMAN IMPIAN JAYA ANCOL

Abstract

The goal of this observe is to analyze how Instagram social media advertising affects home tourists` choice to go to Taman Impian Jaya Ancol. The unbiased variable (X) is social media advertising and consists of traits including entertainment, interaction, fashion popularity, personalization, and phrase of mouth. The choice to go to serves because the based variable. The observe used quantitative techniques thru easy regression evaluation to survey a hundred respondents. The consequences display that Taman Impian Jaya Ancol's social media advertising is notably powerful and fashion popularity is the maximum essential aspect. Purchase quantity has a widespread effect at the choice to go to. The observe discovered that there's a good sized and widespread dating between social media advertising on Instagram and the choice to go to Taman Impian Jaya Ancol.