PENGEMBANGAN POTENSI UMKM WISATA BERBASIS MINAT PENGUNJUNG
Abstract
This research aims to study the impact of tourism potential to SME and its effect
toward Local Own-Sources Revenue (LOSR) in Blora County. Besides, this reasearch also wants to know SME potency that has to be developed according to visitors’ preference. Metodology used in this research is mix method. The quantitative methode used to measure correlation of tourism potency to SME and SME to LOSR, andthe effect of tourism potency to LOSR. In other hand, qualitative method (construktivism) used to look at preference of 41 visitors respondent who are visiting to Blora. This research concluded that there is no correlationbetween number of tourists to SME, number of SME to LOSR, and number of visitors to LOSR. Based on interview, favorite gift from the Blora in sequence are kripik tempe (tempe chips), sambel pecel (sauce nut spicy), hand made from jati wood, soy sauce, and kawisa syrup. While enjoyable culinary tour are chicken satae, pecel rice and tahu lontong. Preferable distinations are alun-alun Blora, Tempuran swimming pool and lake, and Goa Terawang. Visitor’saverage intencityto back to Blora of five times in one year.While, average expenditure during visiting is IDR 433.000,00.
From this study it is recommended to further pure qualitative study include to examine correlation between SME and LOSS because data presented was not reliable.
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