SYSTEM OF DISTRIBUTION CHANNELS PRODUCTS DRINKING WATER THE PACKING (DWTP) UHAMQUA IN THE BUSINESS DIVISION UHAMKA JAKARTA UNIVERSITY OF MUHAMMADIYAH PROF. DR. HAMKA, 2016

Abstract

This study aims to determine how the selection of distribution channels used by the division
UHAMKA effort in marketing their products so that the product reaches the konsumenya
cepar, and how the functions in the distribution channel that is carried out by the business
divisionsUHAMKA. The number of informants of this study were 3 people consisting of
director, secretary and financial staff UHAMKA business division, to three informants are
people who know and are experts in distribution channels. The method used is descriptive
qualitative. The research sample using purposive sampling. Based on the results of the study,
that the selection of distribution channels used is the distribution channel of direct and
indirect distribution channels where the  business divisions UHAMKA not only market its
products directly to consumers and but also to market through an intermediary, such
intermediaries ie schools muhammadiyah jabodetabek already have cooperation with the
business divisions UHAMKA, and for the functions performed by the distribution channels
UHAMKA business divisions run, profesioanal and in accordance with procedures.