PROBLEMATIKA PRODUKSI PROGRAM DAKWAH RELIGI TELEVISI “ISLAM ITU INDAH”

Abstract

Islam Is Beautiful is a religious program that explores the beauty of Islam through dakwah that runs every day at 05.30 to 6.30 pm on Trans TV. The discussion is nicely packed with varied topics that are always interesting with persuasive communication techniques. The uniqueness of this event, dakwah delivered with a humor interlude through the presentation of a lightweight, easy to understand, so that viewers easily look at the moral message conveyed.The purpose of this research is to know: 1) Organizational process of Islamic da'wah production program since pre, production, and post production. 2) The obstacles faced in the production process of religious da'wah program. The research method used is qualitative through subjective approach, with the technique of collecting interview data and the observation. Data analysis technique using Miles & Huberman interactive model. The research findings show that the organization of religious dakwah program production shows, covering three stages, namely: pre production, production, and post production. In the pre-production stage, theme selection is determined based on actual topic research, material preparation, on the basis of Al-Qur'an and hadith, which has eight roles: Al-Huda, Al-Furqon, Al-Ashifa, Al- Mau'izah, Miracles, The guidance of life (way of life), source of science, consolidate the faith of Islam. The production stage is shooting that synergizes persuasive and interactive communication. While in the postproduction stage, the task of a producer and creative team to do the editing, where the selection process is done at this stage, as well as quality control of the duration and continuity of impressions.